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O primeiro passo será ver que palavras as pessoas usam para procurar e se existem procuras suficientes.
Os clientes podem pesquisar o seu artigo com outro nome diferente do nome que pensa ser relevante.
Os clientes podem pesquisar o seu artigo com outro nome diferente do nome que pensa ser relevante.
O termo SEO de Search Engine Optimization é mais usado em termos técnicos mas existem mais pessoas a procurar por como por site no google do que por SEO.
Barreiras linguísticas e geográficas
As mesmas palavras mesmo na mesma língua têm significados diferentes de acordo com a geografia ou mesmo com um determinado grupo.
Por exemplo, se for uma empresa de alojamento web brasileira a tentar arranjar clientes em Portugal, pode tentar usar o termo hospedagem que é muito usado no Brasil. No entanto, os clientes portugueses raramente irão pesquisar por esse termo.
Volume de procura
Certas palavras podem ter um volume de procura muito baixo pelo que mesmo que a página apareça em primeiro lugar isso terá um impacto reduzido.
Concorrência de outras pesquisas
Outras palavras podem ter muita procura mas onde aquilo que é procurado é diferente.
Por exemplo, quem procura por alojamento quer um local para ficar mais do que um servidor para colocar a página.
Para certas palavras o peso de páginas como o youtube ou a wikipédia pode ser muito elevado tornando mais difícil posicionar-se numa posição elevada.
Para por site no google a concorrência principal será do próprio google.
O custo por clic de uma palavra costuma mostrar o nível de concorrência existente.
A quantidade de páginas existentes é um indicador da concorrência que existe para cada pesquisa.
Palavras onde os concorrentes estão dispostos a pagar mais pela palavra também estarão mais disposto a pagar pelo site e pela sua melhoria.
Existe uma parte onde para aparecer acima ainda dos resultados da pesquisa terá que pagar.
O pagamento é feito por cada clic recebido.
Quem ofereçe mais por cada clic surgirá mais acima.
O valor começa em 0,05 € mas para palavras com mais pesquisas e em inglês pode chegar a 50 € por clic.
Os resultados abaixo disso resultam de pesquisas orgânicas e não é preciso pagar à Google para aparecer aí.
O seu conteúdo tem que ser visto como relevante pelos utilizadores e pelo motor de busca.
Antes de melhorar o seu posicionamento veja:
Se já sabe bem as palavras que são importantes para si esta análise permite saber o que deverá ser feito na sua página para melhorar o seu posicionamento.
Por vezes fala-se de motores de busca e do Google de forma indistinta.
O Google é a ferramenta mais usada para pesquisar informação tendo quase 90% das pesquisas.
As otimizações feitas ao conteúdo serão relevantes para todos os motores de busca.
Pode haver critérios com pesos diferentes em motores diferentes.
A pesquisa por imagens tem um peso relevante.
Para uma descrição mais detalhada ver este artigo da sparktoro.